Mode Agent is sold as a subscription plan. Every plan includes every feature and every channel. Bigger plans include more work from Mode Agent each month. This post is a practical guide to picking a starting plan and knowing when to change it.
What your plan covers, and what it does not
Your plan covers Mode Agent's work. Everything the Agent does across your channels counts toward the plan's monthly usage limit. The Agent paces its work across the month, shows how much of the limit is used, and tells you as you get close.
Your plan does not cover money you spend on other platforms. Ad spend never counts against the plan. Ad budgets run in your own ad accounts, are approved by you one campaign at a time, and sit under a separate ad budget you set. Keep the two apart in your head. One is your Mode Agent plan. The other is what you choose to spend on ads.
Work that fails or times out does not count toward the limit. Add-ons are billed separately from the plan.
Three plans
Every plan is a monthly subscription with the same features. The difference is how much work Mode Agent does for you each month.
$50 a month
Starter. Standard usage
One clear goal and the two or three channels that matter most. A reliable weekly rhythm, like a few posts, the newsletter, the welcome emails, and a weekly read on the numbers.
Good for testing the fit, quiet seasons, and solo founders who want the basics done every week without fail.
$100 a month
Growth. 2x the usage of Starter
Room to run more channels at once and do the follow through that compounds, like new search pages, community replies, and subject line tests.
Our most popular plan. Good for most founders once the first few weeks have shown what works.
$200 a month
Scale. 5x the usage of Starter
More pieces, more tests, more channels in parallel, and more outreach to the people most likely to buy.
Good for a launch, a new market, or a stretch where growth is the top priority.
Exactly how far a plan goes depends on the mix of work. A month heavy on research reports looks different from a month heavy on social posts. Treat the descriptions above as a sense of scale, not a quote. The usage report shows exactly where the month's work went.
How to choose your first plan
- Start from your goal, not your budget. Write down what you want to grow and by when. A goal that needs five channels running in parallel will not fit comfortably in Starter.
- Count the channels that matter right now. If your customers live in one or two places, a smaller plan goes a long way. If you need search, email, social, and community all moving, give the Agent room.
- Compare with what the work costs you today. The hours you spend, the freelancers you hire, the tools you pay for and rarely open. The honest comparison is not zero. It is whatever is happening now, including the work that is not getting done.
- Pick the smaller plan when you are unsure. Moving up applies right away, so starting small costs you nothing. The Agent tells you when you are close to the limit and what the work has produced, so you move up with evidence instead of a guess.
When to move up a plan
Move up when the Agent is finding more good work than your plan allows. The signs show up plainly in the daily reads.
- You reach the limit before the month ends, and the work it did was producing results.
- The Agent proposes moves it cannot fit, and they are moves you would want.
- One channel is clearly working, and doubling it would take more than the room you have left.
Moving up applies right away. Every plan has the same features, so moving up only adds room for more work.
When extra usage makes sense
Extra usage is for a burst that does not justify a bigger plan. It is off until you turn it on. When it is on, work past your plan's limit is billed at standard rates for the work Mode Agent does, up to a monthly spending limit you set. Turn it off any time.
- A launch, a seasonal peak, or a new market where you want more of everything for a few weeks.
- You hit the limit near the end of a billing period and a good move should not wait for the reset.
If you find yourself turning on extra usage every month, move up a plan instead. A bigger plan is the simpler and steadier choice for work you need every month.
Limits reset, usage does not roll over
Usage limits reset at the start of each billing period. Unused usage does not roll over, so a quiet month does not bank work for later. Pick the plan for the month you expect, not the one you had.
When you reach the limit, Mode Agent pauses new work and tells you. You can wait for the reset, move up a plan, or turn on extra usage.
When to move down
- A quiet season, when the loop should keep the rhythm without pushing.
- The month after a launch, once the burst of work is done.
- A few weeks when you want to focus on product and keep marketing at a steady minimum.
Moving down starts with your next billing period. It does not switch anything off. Every feature and every channel stays on. The Agent simply plans less work and puts it where it matters most.
An example month
Example
A founder starts on Starter to see the fit. By day 20 the Agent reports the month is close to the limit, with the welcome emails and two new search pages producing most of the signups. The founder moves up to Growth, which applies right away. They stay on Growth, move up to Scale for the month of a launch, and move back down to Growth once it is over, starting with the next billing period.
For teams
Business plans put every seat on one shared bill, and every seat includes its own monthly usage limit. Admins can turn on extra usage for the team and set its spending limit. Enterprise adds pooled usage, volume discounts, and custom contracts. See pricing for the details.
What you will not see
No annual contract to sign. No feature held back for a bigger plan. No charge beyond your plan unless you turn on extra usage, and never past the spending limit you set. You pick a plan, you see what it does, and you change it whenever the business changes.
For how approvals and ad budgets work alongside your plan, read Nothing spends without you.