Acceptable Use Policy.

1. Who this applies to

Everyone who uses Mode, and every agent that works for them.

This policy is part of the Terms of Service. It applies to you, the people in your organization, and the agents and tools that act in your account. You are responsible for all of them.

2. What Mode may not be used for

Nothing illegal, nothing deceptive, nothing that harms people or other services.

Do not use Mode, or direct an agent, to do any of the following.

• Break the law or help someone else break it.
• Use Mode from, or for the benefit of, a country, region or person under United States sanctions, or a country or region Mode chooses not to serve, or send to or work with such a person through an agent.
• Deceive people. This includes fake reviews or testimonials, fake engagement, impersonating a person or brand, hiding who a message or ad is from, and false claims about a product.
• Promote fraud, scams, pyramid schemes, counterfeit goods or illegal products and services.
• Publish or send content that infringes someone's copyright, trademark or other rights.
• Harass, threaten or defame people, or promote violence or hatred.
• Publish or send sexual content involving minors, or any sexually explicit content without the recipient's consent.
• Spread malware or phishing, or collect logins or payment details under false pretenses.
• Collect or use personal data in ways the law does not allow.
• Break the rules of a platform or service an agent works in for you.

3. Rules for agents

An agent may only do what you are allowed to do yourself.

• Only connect accounts, keys and tool servers that you have the right to use.
• Do not use agents to get around the limits, rate limits or terms of another service, or to scrape a service that forbids it.
• Do not try to get an agent to bypass its approvals, its spending limit or its sandbox, or to reach another customer's data or Mode's own systems.
• Where the law requires content to be labeled as advertising, sponsored or generated by AI, make sure it is.
• Review work an agent does in regulated areas, such as claims about health, finance or legal matters, before it goes out.

4. Email sending rules

Send only from your own domain, only to people who should hear from you, and always with a way out.

These rules apply to email sent through Mode Relay. You are the sender of that email. Mode enforces several of these rules in the product, and you are responsible for all of them.

• Your own domain. Email is sent only from a domain you have verified. Outreach is sent from a separate domain, never your main one.
• Marketing needs consent. Send marketing email only to people who asked to receive it from you. Mode holds back marketing email to any address that has no consent on record. Do not upload bought, rented, scraped or guessed lists.
• Outreach must be relevant. Outreach email to people you have no relationship with must go to business contacts, about something relevant to their role, and only where the law of the recipient's country allows it. Every outreach sequence needs approval by a person before it starts.
• Be honest. The sender name, sender address and subject line must be accurate and must not mislead.
• Postal address. Every marketing and outreach email must carry a valid postal address for your business. Mode refuses to send one without it. You supply the address. Mode never lends its own.
• Unsubscribe. Every marketing and outreach email carries an unsubscribe link and one-click unsubscribe headers, added by Mode. Do not hide or remove them. An unsubscribe takes effect at once.
• Suppressed addresses stay suppressed. Addresses that unsubscribed, bounced or complained are blocked from further mail. Do not add them back, send to them from another list or sender, or lift a block without a real reason to believe the address wants your mail.
• Transactional means transactional. Use the transactional stream only for messages a person expects because of something they did, such as a receipt or a password reset. Do not put promotions in it.
• Follow the law where your recipients are. You are responsible for following the email and privacy laws that apply to your recipients, such as CAN-SPAM in the United States, CASL in Canada and the consent rules in the EU and UK.

Bounce and complaint limits

Mode watches the results of your sending. If over an hour a sending hostname with at least 50 sends has more than 5 percent hard bounces or more than 0.1 percent spam complaints, Mode pauses that stream. Queued mail waits, your owners and admins are told, and one of them can resume it after fixing the cause. New domains start with low daily limits that rise over two weeks. Sending that keeps crossing these limits, or that harms the reputation of the shared sending system, can be slowed, moved, suspended or ended.

5. Rules for measuring your visitors

Tell your visitors what you collect, get consent where the law requires it, and keep sensitive data out.

These rules apply to Mode Metrics on your sites and apps.

• Notice and consent. You are responsible for your own privacy notice and cookie notice, and for getting your visitors' consent where the law requires it. Mode Metrics has a cookieless mode and a consent mode to help.
• Session recordings. Recording is off until you turn it on. If you turn it on, tell your visitors and get consent where the law requires it. Do not unmask fields that hold passwords, payment details or other sensitive data.
• No sensitive data. Do not send Mode health data, financial account numbers, government ID numbers, precise location, or data about children.
• Ad platforms. Send conversions to an ad platform only for visitors who have agreed to it where the law requires that.
• Honor requests. When a person asks you to delete or export their data, use the tools Mode provides to do it.

6. Rules for domains

No abusive registrations.

Do not register or use a domain through Mode for phishing, malware, botnets, spam, or to imitate another brand. Domain names that use the Mode name are refused. The Domain Registration Terms have the full rules.

7. Protecting the Service

Do not attack Mode or try to get around its limits.

Do not probe, scan or test the Service for weaknesses without our written permission, interfere with it, overload it, or get around usage limits or billing. To report a vulnerability, write to [email protected].

8. Reporting abuse

Tell us and we will look into it.

If you received email you did not want from a Mode customer, use the unsubscribe link in it, which works at once. To report abuse of any kind, write to [email protected] with the message, link or domain concerned.

9. What happens if this policy is broken

We act in proportion, and we tell you.

We may remove content, pause a stream, hold a send, limit or suspend an agent, a product or an account, or end the agreement, depending on how serious the problem is and whether it has happened before. Where we reasonably can, we tell you first and give you a chance to fix it. We act at once and without notice when needed to stop harm or to follow the law.